Traffic managers are the administrative architects who take advertising sales contracts and transform them into commercial breaks. They work alongside the sales team to make sure client contracts are fully executed and commercials run as scheduled.
Production and traffic managers orchestrate commercial breaks using software and a series of best practices and guiding rules. With a bit of creative flair, traffic managers then tweak the schedule to reach the best outcome.
As one radio traffic manager put it, “Commercial breaks are their own little songs, achieved by scheduling, formatting, and creating local commercial breaks in a way that sounds good and is mindful of competitive conflicts.”
Do you have the right stuff?
Do you have the right stuff?
Production and traffic managers are like unicorns. Though very specific positions, once you master it you can find employment wherever you are.
Do you love a good puzzle? Are you energized by helping others? You’re off to a good start. But you’ll also need to bring the following to your role:
Accuracy: You notice things others don’t. You can spot a typo from the upper deck and your spidey-senses go off when a number doesn’t seem quite right.
Creativity: You’re a creative problem solver who feels more energized than frustrated when facing a problem and driving toward a solution.
Motivated: You’ll enjoy a lot of autonomy as a traffic manager, and you’ll need to be self-motivated to stay on top of daily deadlines. Solving problems for others brings you joy and you take pride in a job well done.
Hard-working team player: There’s a lot of opportunity for big success in broadcast media but you must be selfless, part of the team and willing to put in the work and time.
Organization: Strong organizational skills allow you to work efficiently and shift among competing priorities.
Teachable: You’re naturally curious, willing to learn and pick up easily on new programs and technologies.
Traffic managers are the administrative architects who take advertising sales contracts and transform them into commercial breaks. They work alongside the sales team to make sure client contracts are fully executed and commercials run as scheduled.
Production and traffic managers orchestrate commercial breaks using software and a series of best practices and guiding rules. With a bit of creative flair, traffic managers then tweak the schedule to reach the best outcome.
As one radio traffic manager put it, “Commercial breaks are their own little songs, achieved by scheduling, formatting, and creating local commercial breaks in a way that sounds good and is mindful of competitive conflicts.”
Do you
have the right stuff?
Production and traffic managers are like unicorns. Though very specific positions, once you master it you can find employment wherever you are.
Do you love a good puzzle? Are you energized by helping others? You’re off to a good start. But you’ll also need to bring the following to your role:
Accuracy: You notice things others don’t. You can spot a typo from the upper deck and your spidey-senses go off when a number doesn’t seem quite right.
Creativity: You’re a creative problem solver who feels more energized than frustrated when facing a problem and driving toward a solution.
Motivated: You’ll enjoy a lot of autonomy as a traffic manager, and you’ll need to be self-motivated to stay on top of daily deadlines. Solving problems for others brings you joy and you take pride in a job well done.
Hard-working team player: There’s a lot of opportunity for big success in broadcast media but you must be selfless, part of the team and willing to put in the work and time.
Organization: Strong organizational skills allow you to work efficiently and shift among competing priorities.
Teachable: You’re naturally curious, willing to learn and pick up easily on new programs and technologies.
A Typical Day
A Typical Day
As a traffic manager, you’ll be responsible for entering sales contracts for commercial air time, sponsorships and promotions into scheduling software. You’ll give order to chaos and tweak the schedule to get the most out of each break.
This is a desk job and you’ll be in front of a computer most of the day. For some, this can be a remote position. But there’s plenty of interaction as you collaborate with the sales team, clients, advertising agencies and sponsors to knit together promotions programming.
You’ll be there as a member of the team that brings important information, news and entertainment to the community. You’ll be connected to enriching events and activities. The station is an active place and you never know who you’ll bump into—from the pet of the week to sports heroes and entertainment icons.
As a traffic manager, you’ll be responsible for entering sales contracts for commercial air time, sponsorships and promotions into scheduling software. You’ll give order to chaos and tweak the schedule to get the most out of each break.
This is a desk job and you’ll be in front of a computer most of the day. For some, this can be a remote position. But there’s plenty of interaction as you collaborate with the sales team, clients, advertising agencies and sponsors to knit together promotions programming.
You’ll be there as a member of the team that brings important information, news and entertainment to the community. You’ll be connected to enriching events and activities. The station is an active place and you never know who you’ll bump into—from the pet of the week to sports heroes and entertainment icons.
A TEAM EFFORT
Comradery and teamwork are a big piece of the broadcast media experience. That’s especially the case as a traffic manager. You’ll work closely with the sales team, clients and sponsors to bring it all together.
Of course, there are other perks of being part of the team. You’ll join your colleagues at concerts and sporting events. You’ll encounter the arts, meet interesting people, and go on new adventures. Plus, a press pass is a beautiful thing.
Are you ready to weave the perfect commercial break as a traffic manager in broadcast media?
Come join us.
A TEAM EFFORT
Comradery and teamwork are a big piece of the broadcast media experience. That’s especially the case as a traffic manager. You’ll work closely with the sales team, clients and sponsors to bring it all together.
Of course, there are other perks of being part of the team. You’ll join your colleagues at concerts and sporting events. You’ll encounter the arts, meet interesting people, and go on new adventures. Plus, a press pass is a beautiful thing.
Are you ready to weave the perfect commercial break as a traffic manager in broadcast media?
Come join us.